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Our Company
Roken Al-Tafarod Trading Est. - Saudi Arabia
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Roken Al-Tafarod Trading Est. - Saudi Arabia comes to share with you creative and innovative marketing strategies that take your business to new destinations derived from its authentic values.

Our Passion:

Passion-driven marketing leverages shared passions between brands and their target audiences to create deeper connections and boost business metrics like purchase intention and customer loyalty, according to consumer research. Brands that effectively connect with communities around their passions can gain a significant advantage. This approach involves understanding consumer passions, aligning brand messaging with those passions, and creating opportunities for engagement, ultimately leading to more impactful campaigns and enhanced brand loyalty. 

A marketing company that gives meaning, distinction and accessibility to your brand name.

Our CEO
Chief Executive Officer
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My CEO's involvement in "marketing" can involve various activities geared at shaping the overall brand message, all aimed at increasing brand visibility and aligning marketing with business objectives. Essentially, it's about the CEO leveraging their position to actively lead and influence the company's marketing efforts, ensuring alignment with business goals and driving growth. 

  • CEO as a Marketing Asset:

    CEOs can act as a valuable asset for marketing by articulating the company's vision, representing the company externally, and providing insights from customer and partner interactions. 

  • Strategic Alignment:

The CEO's role is crucial in ensuring marketing efforts are aligned with the overall business strategy, providing resources and support for the marketing team, and championing the brand internally. 

  • Thought Leadership:

CEOs can also leverage their position to engage in thought leadership, contributing to industry discussions and establishing their company as a leader. 

  • Impact on Growth:

When CEOs actively participate in marketing, it can lead to significant growth and impact the company's long-term success

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Taiseer Al Alabbad, CEO
Our CMO
Chief Marketing Officer

As a chief marketing officer (CMO), also called a chief brand officer (CBO), I am responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service.


As a Chief Brand Officer (CBO) I am responsible for a company's overall branding strategy. They oversee the creation, management, and maintenance of the brand's identity, reputation, and market positioning. In essence, they help define how customers perceive the brand and ensure a consistent message across all touchpoints. 

 

Responsibilities

As part of the senior management, the CMO is involved in developing and adjusting company strategy and plans based on market conditions and competitive dynamics.
The CMO is responsible for facilitating growth, sales and marketing strategy. They work towards objectives such as revenue generation, cost reduction, or risk mitigation.

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